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Welsh Government want your views on The Food (Promotion and Placement) (Wales) Regulations. They are also calling for evidence on energy drink consumption in children.

This publication has 2 parts:

Part 1: a consultation seeking views on the draft regulations and enforcement approach for The Food (Promotion and Placement) (Wales) Draft Regulations.

Part 2: a call for evidence seeking evidence relating to energy drink consumption in children.

The aim of the draft regulations is to make the healthy choice the easiest choice for Welsh consumers by:

• Restricting volume price promotions of high fat, salt and sugar (HFSS) products, which can encourage overconsumption. This includes multi-buy offers (for example buy one get one free) and free refills of sugar-sweetened beverages.
• Restricting the placement of HFSS food and drink products at key selling locations, which can lead to pester power and impulse purchases of HFSS products. This includes areas such as store entrances, checkouts and aisle ends.

They are also taking this opportunity to call for evidence on the consumption of energy drinks by children. This would help WG further understand the impacts, including those for wider society.

Further information can be found on The Welsh Government website

This consultation has been rated “response desirable” therefore we would appreciate your views and comments. To allow time for our authorisation process we would need to receive any comments by 5pm on 5 September 2024.

Please email your responses to